Virgin Media TV customers, rejoice! You're about to gain access to Premier Sports Rugby, the UK's only 24/7 rugby channel. That's right, no more missing out on the action! Premier Sports Rugby is your ticket to the most comprehensive club rugby coverage available across the UK, and it's all yours at no extra cost. As the only Pay TV service to offer this, Virgin Media O2 is making sure you get the very best access to the content you love. With coverage of the Investec Champions Cup, United Rugby Championship (URC), EPCR Challenge Cup, Top14 (France), Major League Rugby, and Japan Rugby League One, you'll be at the heart of the rugby world. David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, shared his excitement: 'We're offering every Virgin TV customer even more value with access to Premier Sports Rugby at no extra cost. As the only Pay TV operator to provide this, we are demonstrating our commitment to give our customers the very best access to the content they love, and to further enhancing our sports offering with coverage of the world’s biggest club competitions at their fingertips.' So, get ready to dive into the thrilling world of rugby with Premier Sports Rugby on channel 553. It's time to cheer on your favorite teams and players like never before!